Giselle Beiguelman investigates the aesthetics of memory and develops projects of artistic interventions in the public space and with digital media. She is Associate Professor at the Department of Architecture History and Aesthetics of the Project at the Faculty of Architecture and Urbanism – University of São Paulo (FAUUSP). Beiguelman is the author of several books and articles on the digital culture and coordinates the Research Group Aesthetics of Memory in the 21st century at FAUUSP. Among her recent projects are Memories of Sand (2017), Odiolândia (2017) and the curatorship of Arquinterface: the city expanded by the networks (2015). She is a member of the Laboratory for OTHER Urbanisms (FAUUSP) and the Interdisciplinary Laboratory Image Knowledge – Humboldt-Universität zu Berlin. Her artworks belong to museums such as ZKM (Germany), the Latin American collection of the University of Essex, Museum of Contemporary Art (MAC-USP) and MAR (Museu de Arte do Rio de Janeiro), among others. In 2017 she received the ABCA (Association of Brazilian Art Critics Award) Award, and in 2014 she was one of the ten international artists invited by The Webby Awards to the exhibition The Web at 25, celebrating the WWW 25th anniversary.
LECTURE IN UMAA FRAMEWORK
Keynote : Art, Public Space, and Informational Territories in São Paulo: Towards the Archinterface
Cities today, as they are increasingly expanded by digital technologies, have become unprecedentedly complex networks that entangle data from different backgrounds. There is plenty of rather trivial evidence of this process. Traffic information is made available in real time by webcams from all over the planet. Applications, such as Waze, monitor traffic thanks to drivers on the streets who share information. The urban landscape is modified by the occupation of façades with LED signs; the city equipment is increasingly reactive to our presence. All these examples together have, as their counterpoint, a significant increase in the ability of public and private powers to monitor and track our actions. Based on some art interventions accomplished in São Paulo city (Brazil), and abroad, we ask: How to explore architectural relationships with data-rich environments? How does this datasphere points to the construction of richer urban experiences? Is it possible to direct data mediation to new forms of exercising citizenship and understanding the public space?